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Posts Tagged ‘web 2.0’

The Social Profile of Your Customers

September 22, 2009 1 comment

As we all know, people increasingly use technology to get what they need from each other, instead of relying on companies and businesses.

“Customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity.” In Groundswell, two of Forrester Research’s top analysts, Josh Bernoff and Charlene Li, show you how to turn the force of customers connecting to your own advantage.

Social media gives a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot.
This is a social trend accelerated by technology, not the other way around.

Companies are more stretched than ever on staff that delivers products and services, as well as support for them. At the same time, due to the fragmentation of media and customer interests, their marketing dollars are not going as far as they used to when broadcasting was considered the way to go.

The good news is that businesses can reach customers where they are, and take advantage of the very same tools to not only satisfy their requests, but to gain insights about their buying habits – something that in the past could be done only with expensive research.

Forrester surveyed more than 1,200 business technology buyers and found that they exceed all previous benchmarks for social participation.

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Social participation data for other countries are also available. Try their profile tool here.

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Forrester’s Social Technographics classifies consumers into six overlapping levels of participation.

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Forrester isn’t the only one diving in to research in the social space. Brightkite, which bills itself as a social discovery network and GFK also did some research lately. The ‘big’ insight wasn’t really big at all. It appears 87% of people prefer face-to-face interactions than spending time online and would rather talk in person at a rate 44 times more than through online means. An interesting article by Jason Falls analyses this for us.

In conclusion, social media, this is where consumers are and thus where marketing is going.

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Archive and Search your every conversation with Silentale

September 20, 2009 Leave a comment

Don’t lose track of who you know and what they’ve said, try SILENTALE (currently in beta).

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As explained on their web site, ‘the philosophy behind Silentale is simple: with the rise of social networks and mobile internet, the number of communication channels is exploding. Today, almost anybody can be reached through two or three email addresses, social platforms, instant messaging, micro-blogging, text and SMS. It becomes exhausting to try and follow all these fragmented conversations.

Silentale is a new way to keep track of who you know and the conversations you have, no matter how or where you communicate. Whether you start a conversation on email, continue on Twitter and finish with a SMS, Silentale automatically captures, stores and indexes all your messages, including the contact details and attachments. We provide a simple interface and tools for you to find, retrieve and manage this information, in your browser, on your desktop or your mobile.’

In a recent  article, TechCrunch Europe highlights the present and future issue of dealing with the amount of data we are day after day producing. According to one estimate the total data storage capacity produced by humans each year is expected to surpass 1 Yottabyte by 2013. Demand for storage is doubling every 18 to 24 months. And the mountains of content being produced by ordinary people as lifestreaming* becomes more and more popular is only adding to that growth.

Silentale is aiming to store all your digital conversations in one place and allow you to access them from anywhere. Founded by Paris-based French Canadian entrepreneur Laurent Féral-Pierssens and his team, Silentale is going to set out with a very clear business model: they’ll aggregate everything you do out there: Twitter, Email and even SMS. they’ll store it and let you search it. Simple.

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Check out as well the article in TechDigest.

Another start-up offering very similar services is LifestreamBackup. The more services you use, the more information you leave about yourself around the web. The more your pictures, data, and information are scattered about the web, the more likely it is that you will lose some part of it. Lifestreambackup.com is your insurance policy against losing that data.

* Lifestreaming is the cumulative stream of information about yourself that you leave on sites all over the web. Blogs, social networks, twitter, facebook, youtube, these are all services that comprise lifestreaming.

Creating better technology: the Red Hat way

September 16, 2009 1 comment

Reading this morning the different friends’ blogs, I found this on David’s (David Cushman): a short video from Red Hat (via Chris Brogan) which shows how a company find it helpful to succeed by contributing and participating in communities via the networked world.

If interested by social media, David will be speaking at ‘Everything you ever wanted to know about social media but were afraid to ask…‘ conference to be held in Huntingdon (Cambridgeshire), Friday, October 2nd from 10:30 AM – 12:45 PM. More details here.

Teens, Europe and Twitter…

September 8, 2009 Leave a comment

While some have valued lately Twitter to $10 billion dollars, a number of other recent reports also suggest:

–       that number of continental European users are certainly growing but have not yet reached the million users.

In France, a recent poll shows Twitter with only 28% of awareness level when compared to 93% for Facebook.

IFOP Poll Table

(Source IFOP France – poll executed June 2009)

The number of French Twitter users could be as high as 100,000 at end of June.

In Germany a recent research shows a quick growth in number of users reaching the 150,000 level last July.

German Twitter Users

–        that teens are one demographic that just doesn’t seem to be embracing Twitter (like the rest of us).

In a recent TechCrunch post written by guest Geoff Cook, cofounder and CEO of social networking site myYearbook, he highlights the top reasons why Twitter is not more popular among teens:

  • Teens already update their status religiously on other sites like Facebook, MySpace, and myYearbook.
  • Teens use MySpace to keep up with musicians and celebrities, which MySpace differentiates on.
  • As a group, teens are not major consumers of news from any outlet, making “staying current” a poor driver of mainstream adoption — though of course there are exceptions.
  • Teens use both MySpace and Facebook to keep up with friends they know.

Given the above, it is no surprise that teen penetration is not higher. The value proposition of Twitter to the majority of teens is the issue.

Why Teens Not Using Twitter

–        that FaceFacebook enhances your intelligence but Twitter takes it away as very recently claimed by psychologist Dr. Tracey Alloway, from the University of Stirling in Scotland.

Now, regardless of how Twitter could be valued today or tomorrow and whether millions of people would have lost some or all of their brain cells, one thing is for sure: the number of active users in Europe are growing very fast.

We are seeing as well new innovative services built around Twitter like the recently launched Twitemploi, in France a micro-blogging job twitter service. Post an offer on Twitemploi and it will appear on the site, at the @twitemploi account and/or or your Twitter account with hastag #emploi.

If Tweets are surely limited to 140 characters, the number of new services developed around Twitter are surely unlimited.

Apple’s Apps Store is a huge success. Will Twitter Apps follow the same path?