Archive for the ‘TV’ Category

Building a Twitter Ad Agency for Entertainment Companies

October 7, 2009 Leave a comment

In the wake of her high profile promotion of AMC’s “Mad Men” show on Twitter, Carri Bugbee has built a Twitter-based ad agency (Big Deal PR) for entertainment clients.

Last February, the first annual Shorty Awards honored Mrs. Bugbee’s “MadMen’ character tweets as the year’s best Twitter advertising campaign. Find out more about the details of how she did it in this video interview by AdvertisingAge.

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New HD TV with internet connection: next killer app?

September 2, 2009 1 comment

A new wave of HD TVs — some already in stores — let the viewer connect the Internet directly to the TV set. Beyond serving as normal TVs, these sets are built to stream a host of Internet sites, including YouTube and Picasa, as well as video-on-demand services.



What analysts are saying?

Analyst Carl Howe of the Yankee Group says the transition to the connected living room is “very early now,” but he sees tremendous growth. There will be 3 million connected Blu-ray players from LG and Samsung in U.S. homes by the end of the year, he says, growing to 8 million next year.

Web-connected TVs are a bigger market. There will be 6 million in place by the end of the year, growing to 11.7 million in 2010, and 50 million by 2013, Yankee projects.

The sets aren’t built for full-fledged Web browsing. “I think the direction we are heading is the transformation of the TV into ‘Internet lite,’ ” says Kurt Scherf, vice president and principal analyst for Parks Associates.

Big changes aren’t likely to happen immediately, but Mike McGuire, research VP and media analyst for Gartner, says this is bound to cause “serious disruption” in the way people consume TV.

“It won’t (happen) in the short term, but as companies see the opportunities and the experience becomes seamless, all of a sudden you might see more than a few consumers thinking to themselves, ‘Why am I paying so much for cable? Why am I paying so much for video on demand?’ ”

What media experts & CEOs are saying?

Sonic Solutions’ CEO Dave Habiger sees his company’s big future as providing software for electronic delivery of movies to digital devices and selling and renting the movies online via its Roxio CinemaNow service. As his company prepared for a transition from DVD to Blu-ray, it ended up concluding that the business as we know it of renting and selling DVDs — think Netflix, Blockbuster, the corner video store — is poised for an exit. Habiger believes the time has finally come for movies to be delivered via the Internet to a slew of devices including TVs.

“These Web enabled TV sets are going to significantly increase the rate of video streaming,” David Poltrack, chief research officer and president of CBS Vision,  says. “I think you’ll see people experimenting with this by the end of the year. And, barring a bad experience, you’ll see content in this form by 2010. Five years from now, I think it will be a significant contributor of revenue to both content providers and distributors.”


LG introduced two models in May, rival Samsung has two, and many more are expected by the end of the year, along with TVs that can receive preloaded Internet channels, such as CinemaNow — or Blockbuster’s online channel, which is run by CinemaNow.

One thing is certain: these TVs are coming and fast.

Web-enabled TVs on the market:

LG 47LH50 LCD HDTV (47-inch)

LG 50PS80 plasma TV (50-inch)

Panasonic TC-P54Z1 (54-inch)

Panasonic TC-P54V10 (54-inch)

Panasonic TC-P50V10 (50-inch)

Panasonic TC-P54G10 (54-inch)

Panasonic TC-P50G10 (50″)

Panasonic TC-P46G10 (46″)

Panasonic TC-P42G10 (42″)


Coming soon:

Vizio SV422XVT (47″ – Oct.)

Vizio SV422XVT (42″ – Nov.)

Vizio VF552XVT (55″ – Dec.)


Sources for this post are from Variety and USAToday.

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