Building a Twitter Ad Agency for Entertainment Companies

In the wake of her high profile promotion of AMC’s “Mad Men” show on Twitter, Carri Bugbee has built a Twitter-based ad agency (Big Deal PR) for entertainment clients.

Last February, the first annual Shorty Awards honored Mrs. Bugbee’s “MadMen’ character tweets as the year’s best Twitter advertising campaign. Find out more about the details of how she did it in this video interview by AdvertisingAge.

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