Home > Social Media > 59% of brand marketers currently use social media.

59% of brand marketers currently use social media.

According to a report published today by eMarketer. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium. Interesting to see as well on the chart below, the reasons why some companies aren’t still using social media.

Somewhat surprisingly, most of the remaining resistance doesn’t come from marketers doubting the value of it, but rather, not knowing where to begin or how to measure the effectiveness.

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Categories: Social Media
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