Archive

Archive for August, 2009

Success Secrets of Reid Hoffman LinkedIn’s Founder

August 31, 2009 Leave a comment

• It’s okay to be brief
When people asked him about work/life balance, he just laughed. But he tries to be time-efficient by scheduling meetings in appropriate increments –15 minutes or less sometimes. He has also tried to build a culture that understands writing brief e-mails is not emotional coldness.

• Be willing to change course
Entrepreneurs tend to believe, “I’ve got my idea, I’ll go until I die.” But he advises them to take seriously the questions about whether their [business] plan is irredeemably flawed and whether they need to change what they’re doing. Be diligent about failing fast so that you don’t spend five years doing something that’s just going to fail.

• Don’t be a perfectionist
He frequently tells Internet entrepreneurs, “If you’re not somewhat embarrassed by your 1.0 product launch, then you’ve released too late.” There’s value in launching early, getting engaged with customers, and learning from them. That can direct your progress.

Full story here on Fortune Magazine and video.

Advertisements

How to use Media in ‘Social Media’?

August 28, 2009 Leave a comment

There are obviously wonderful viral and engagement opportunities in social media, but it’s important to remember that there’s a pure media play necessary if any type of consistent scale is to be achieved. Lee Odden interviewed Richard Jalichandra about this after a panel at SES: here’s a video of the conversation.

Categories: Social Media

Have you heard of Microsoft Tag?

August 28, 2009 Leave a comment

Microsoft is sure making a lot of iPhone applications. Microsoft tag is one of this new mobile technology coming down the pipeline. Announced at CES early this year, Microsoft tag is an interactive 2D barcode .

You must have a cell phone with a camera.  You install the Microsoft tag reader (once) onto your mobile (available on iPhone Apps Store as ‘Tag Reader’) and you’re ready to snap it.

Try it here (after installing on your mobile phone the tag reader), and watch the video. 

Microsoft_Tag_Promo_Video_200982883542

The use of two-dimensional (2D) barcodes to integrate the real world with the online one is not entirely new; tech magazines like Network World have long published a 2D code in each issue, inviting readers to scan it with their phones for bonus content. QR codes, a specific breed of 2D barcodes, are wildly popular in Japan but have not taken hold elsewhere. Other companies are promoting ‘flashcodes’ like the French company Redshift helping you boost companies m-communication.

But what Microsoft Tag aims to do, is to make the whole process a no-brainer for all parties, first by making the Tags easy to generate and visually attractive, then by making native scanning apps for as many handhelds as possible.

Here are five ways retailers can put Tag to work today.

Official Microsoft Tag web site here.

Categories: 2D Barcode

Distribution = delivery & monetization

August 27, 2009 Leave a comment

The long tail is often used to describe UGC sites such as YouTube. While this may be correct statistically, it is often used out of context. UGC demonstrates the statistical characteristics of a long tail distribution as plotted on a graph, but it doesn’t demonstrate any business or economic traits that are typical of long tail distribution as it applies to commerce. The word “distribution” in entertainment lingo connotes two things: physical delivery and monetization. UGC lacks inherent monetization opportunity. If a piece of content can’t be sold in some capacity on its own, the long tail theory of distribution will never work because profitability will always be zero or less. Read this article here.

Categories: VoD Tags:

59% of brand marketers currently use social media.

August 26, 2009 Leave a comment

According to a report published today by eMarketer. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium. Interesting to see as well on the chart below, the reasons why some companies aren’t still using social media.

Somewhat surprisingly, most of the remaining resistance doesn’t come from marketers doubting the value of it, but rather, not knowing where to begin or how to measure the effectiveness.

Categories: Social Media

How GLITNER will enable European film companies to access the VoD online market?

August 26, 2009 Leave a comment

In Europe companies are not vertically integrated, therefore need to pool their resources and catalogues in order to become valuable commercial partners for broadcasters, telcos, ISPs, cable companies, content aggregators, VoD platforms all hungry and seeking content. If it requires an army of lawyers to negotiate on a company-by-company and a territory-by-territory basis, they will not bother.

Film companies can have the choice to move towards some kind of collective licensing model, which is new to the film business because film companies (in contrast with music) have always dealt on an individual licensing basis.
So far it is only in relation to the exploitation of cable retransmission rights through AGICOA (the Association of International Collective Management of Audiovisual Works – based in Geneva) that film producers have so far been acting on a collective basis.

We thinh that European producers have to create a legitimate market because without it the VoD market will be taken over by pirates. What has protected the film industry so far is simply the fact that it takes much more time to download a film than to download a song, but this has now changed with the massive adoption of broadband access.

In addition, producers have an interest in developing the market because of their interest in having as many competitors as possible in the market place, avoiding a situation whereby the market is controlled by one or two dominant players. Thus, the more they make content available on a non-exclusive basis, the more players the market will have and the more competitive it is going to be.

Ultimately the financial success of VoD depends on the ability of rights holders to facilitate the acquisition of licences through one stop shops.

This is what GLITNER is aimed to be: an online B2B one-stop-shop e-market place (watch the short video), where rights holders declare their VoD rights, gain access to distribution professionals/aggregators, VoD platforms, create, upload & manage all elements related to their content (trailers, metadata, press kits), search & test ranking of their titles (helped by SEO), run & manage push emails, news release campaigns and many other value added services tailored for the VoD distribution.

GLITNER  is supported by MEDIA and will be soon be launching its blog and beta service.

Stay tuned…

Categories: VoD Tags:

The Social Media Revolution

August 20, 2009 Leave a comment

Is social media the biggest shift since the Industrial Revolution? Eric Qualman from Socialnomics thinks so! This is another great visualisation of the latest social media statistics that always makes for a few minutes well spent watching! It provides a range of good stats …

Categories: Social Media